Oriflame is a global beauty and wellness company founded in Sweden that offers a wide range of skincare, cosmetics, fragrances, and nutritional products. It operates through a direct selling model, meaning its products are marketed and sold by independent consultants rather than in traditional retail stores. With a strong focus on natural ingredients and sustainability, Oriflame aims to provide high-quality products while also giving people the opportunity to start their own business and earn income through its network.